01Plate I
Starter Page
One clean page that says what you do, where you are, and how to call you. Usually live in about two weeks.
- ＋1 long-scroll page
- ＋Click-to-call and map
- ＋Local SEO basics
Vol. I · No. 04Lower Peninsula EditionFiled under: independent web shop
From a small Michigan shop
Small,useful websitesfor small Michigan businesses.
One person, working out of Michigan. Fixed quotes and no agency fluff. The goal is a clean front door online, not a showpiece for a design awards site.
i.Fixed quotes, in writing
ii.Built to work on phones
iii.Local SEO basics
iv.You own everything
Section I · Plates
Three sizes,
one philosophy.
Build the smallest thing that does the job well, then leave it alone so it stops costing you money. Pick the size that matches your business, not the one that sounds biggest.
02Plate II
Local Business Site
Three to five pages, contact form, gallery, and room to grow into. Written like a person wrote it.
- ＋3 to 5 pages
- ＋Contact form and email
- ＋Easy to update from your phone
03Plate III
Growth Site
Five to eight pages built around getting leads, with service landing pages and stronger local SEO.
- ＋5 to 8 pages
- ＋Service landing pages
- ＋Conversion tracking setup
№ 03 · House rule
“
Useful beats fancy. If a sentence sounds like a brochure, it gets cut.
Section II · Contact sheet
A short, written process. No surprise invoices.
Four steps, start to launch. Most projects fit inside three weeks. Rebuilds run a little longer.
01Day 0
Send a note
Tell me about the business in your own words. No giant intake form.
Frame 01 / 04
02Day 1 to 3
Fixed quote
I write back with the scope and a flat price before you pay anything.
Frame 02 / 04
03Wk 1 to 2
Build
You see drafts as I go, not one big reveal at the end.
Frame 03 / 04
04Wk 3
Launch
Point your domain, hand over the keys. You own everything.
Frame 04 / 04
Colophon · Next steps
Ready when you are.
Project intake gets you a written scope and price before anything is charged. Not ready yet? Send your current site or Facebook page and I'll write back with what I'd actually fix.